Former Arkansas Gov. Mike Huckabee's (R) campaign on Wednesday released an Adele-themed campaign video set to the tune of her mega hit, "Hello."
While Adele's variant is a reflection on the character of personal progression through the lens of an extreme split, Huckabee's take presented more of a meditation on the greatness of local Iowa companies and eateries.
The campaign's tune replaced lyrics like, "Time's designed to cure you/but I ain't done much healing," with, "Try the pork chops/baked beans."
The video showed Huckabee taking phone calls on a bus, shaking hands with Iowans, playing the bass guitar, and shooting a Thompson sub-machine gun at a firing range.
Huckabee's campaign also deftly weaved some political memes into the video. It showed a fictional textmessage exchange between Sen. Ted Cruz (R-Texas) and Huckabee discussing the senator's Canadian origins, as well as some footage of Democratic presidential front-runner Hillary Clinton dancing on "Ellen."
Huckabee has made some eyebrow-raising ads as well as videos over the course of the election. Last autumn, the governor released a video comparing Washington lawmakers to strippers that "danced for the donor class."
Despite winning the Iowa caucus in 2008, Huckabee has languished in the polls this cycle. He again did not meet the requirements for the main-stage Republican argument on Thursday, instead being relegated to the lower-grade relationship.