January 30th, 2014. That is the day the celestial Katy Perry acquired her 50-millionth follower to eventually become typically the most popular Twitter user ever.
With increased followers in relation to the people of South Africa, the capricious Cleopatra left her closest Twitter opponent, the Bieber-oid, in the debris.
You can find two kinds of Twitter users: celebrities. ..and everybody else. The separation is bare : a sheer 95% of Twitter users have under 500 followers, and just a miniature 0.06% have more than 20000
Katy Perry is the indisputable leader of the exclusive bunch we call influencers. Contrary to what you believe, this group is wildly different. It consists of musicians, visual artists, celebrities, corporate tycoons, politicians, or perhaps ridiculously amusing folks. ..you name it
What brings these personalities together is their mad capability to develop buzz and carry crowds. Let's say that when it comes to social websites, these influencers hold the magic touch, and Katy Perry is the undisputed master
In this short article, I'll help you make sense of her magic by pointing out the strategies she leverages to boost her popularity. Take advantage of these tools at your own risk
1.. Understand Your Crowd
Katy Perry knows her crowd such as the back of her hand. All of her tweets is crafted with extreme precision to excite the countless young female fans that retweet her every post
Her two favorite matters are her life as a touring superstar and only general girly stuff.
Matters enjoy spas or gratifying in a Snickers bar following a good work out
Lesson Learned: The only proven way to build a Twitter following is to post tweets that people enjoy. To tweet things people like, you need to know who they're. Examine your fans and craft tweets for them
2.. Tweet Frequently
Twitter is noisy: every day, more than 500 million new tweets are found into the cloud. To become renowned on Twitter, you have to stand out from the group. Posting intriguing content isn't enough. You have to be posting interesting content regularly, and at the right times
On average, Katy tweets four times a day. She has a tendency to tweet around the late morning or in the late afternoon (Eastern Time). For most American accounts, these times possess the highest activity on Twitter
Main Takeaway: Identify the times when your followers are most engaged and tweet at those times relentlessly. Don't hesitate to retweet yourself if you believe your post didn't get the engagement it deserves. Also, work with a system like NeoReach to effortlessly discover more shareable content
3.. Engage, Engage, Engage
Individuals are not on Twitter to get talked to. They are on Twitter to speak with. Today, stars leverage social media to spark conversations and develop relationships with their fans.
Katy Perry employs one of her followers virtually every day, typically through a response or a retweet. By doing this, she shows her audience that she cares about them and that if they pay attention to her, she'll handsomely reward them by bringing them to the spotlight.
Katy strategically leverages her fanbase to blast the Twittersphere. On April 24th, she offered to retweet the users that tweeted their favourite moments of her new music video
The results? More than 5000 individuals tweet screenshots of her video that same day. She also coined a now enormously popular hashtag: #MakeItLikeYourBirthdayEveryday
Lesson learned: Build relationships, not followers, and, when the time is ideal, strategically leverage your network to create a huge splash
3.. Link With Greatness
To be a social media celebrity, you must act like one. There is no better to achieve this than by associating yourself with other social media celebrities.
Katy Perry knows this better than anybody. Not only does she chat with other stars on Twitter, she makes it crystal clear that they are her best friends
Some great benefits of this strategy are extraordinary : not only do Katy's devotees believe she's cooler than cool, but also, some of Rihanna's supporters will now follow Katy, since they know that the divas are BFFs
How you can implement this: Identify the most influential people in your social network as well as your niche. Give them reasons to interact with you by retweeting them, posting great content, and asking interesting questions
4.. Promote Yourself Across Social Networking Stations
Social media is a wonderfully social place (duh). To grow quickly, don't limit yourself to one station : decide several of your favorite networks and use them relentlessly
Katy Perry avidly uses Twitter, Instagram, and Facebook. Not only does she use these networks to develop her existence, she also leverages each of her channels to market her other ones. By way of example, she regularly tweets her Instagram graphics, growing her following on Instagram
Lesson Learned: As you build your audience on your distinct accounts, cross- boost your places and incentivize your fans to follow your other accounts
5.. Remain Positive & Be Consistent
You know something's dreadfully wrong when Katy's not flashing her pearly whites or breaking hearts with her heavenly gaze. Folks love her because she brightens up their day
Above all, she keeps her tone consistent. Rarely does she stray far from her bubbly hipster self. Individuals like consistency : it develops familiarity and confidence.
The Best Way To Use This: Find your voice and stick to it. Being negative is generally easier to pull off since there is an extremely fine line between really being a comical a**hole and also a serious one. But whether you decide to be bubbly like Katy Perry or sassy like Kim Kardashian, remain consistent. Folks crave uniformity and stability : give it to them.